INTRODUCING
THE 90-DAY COMMUNICATIONS TURNAROUND
From Reactive to Ready in 90 Days.
Valencia Creative works alongside your PIO and communications team to build a clearer, faster and more organized communications operation — with practical workflows, priorities and planning your team can use every day.
Built specifically for law enforcement and public-safety organizations.
THE REALITY
The Problem Isn’t Your People. It’s the System They’re Working Inside.
Your people are already working hard. We help build the structure around them so communications can move with more clarity and less friction.
01
Everything Feels Urgent
Requests come from everywhere, and planning keeps getting pushed aside.
02
One Person Becomes the Bottleneck
Approvals, priorities and key information can get stuck with one person.
03
The Team Is Busy — But Never Ahead
Recruitment, public information and leadership priorities compete for the same limited attention.
The solution is not simply more content. It is a better communications system.
THE SOLUTION
Introducing the 90-Day Communications Turnaround.
Valencia Creative works alongside agency leadership, the PIO and the communications team to organize priorities, workflows and planning into one repeatable system.
Defined engagement.
90 days with a clear implementation path.
Built with your team.
We work alongside the PIO and communications team to strengthen the operation.
No long-term contract required.
The initial engagement stands on its own.
THE 90 DAYS
Three Phases. One Clear Operational Goal.
DAYS 1–30
Assess + Align
We review priorities, approvals, responsibilities, current tools and the points where communications slow down.
Outcome: a clear picture of what is working, what is slowing the team down and what needs to change.
DAYS 31–60
Build the System
We build the working system: requests, approvals, content planning, campaign flow, roles, reporting and reusable templates.
Outcome: a practical operating system the agency can see, use and manage.
DAYS 61–90
Implement + Train
We put the system into use, train the team, test the workflow and document the process.
Outcome: a system the agency understands and can continue using after the engagement.
THE COMMUNICATIONS COCKPIT
One Place to See What Communications Is Doing.
We bring requests, priorities, assignments, approvals and deadlines into one organized view so the team can see what is happening and what comes next.
The platform is simply the workspace. The value is the communications system we build around your agency’s process.
COMMUNICATIONS COCKPIT
Agency-wide view
INCOMING
Recruitment video request
Traffic safety campaign
Community event
THIS WEEK
3 items awaiting approval
2 campaigns in production
1 leadership priority
RequestsCentralized
ApprovalsVisible
DeadlinesAssigned
WHAT CHANGES BY DAY 90?
From Reactive to Repeatable.
BEFORE
Reactive
Scattered requests
Last-minute content
Unclear priorities
One-person bottlenecks
Leadership asking for updates
AFTER
Organized priorities
Centralized requests
Clear workflows
Visible deadlines
Defined responsibilities
Leadership visibility
Day 90 is about leaving the agency with a communications system the team can keep using.
DAY 1 → DAY 90
A Clearer Operating Rhythm.
WHAT WE BUILD WITH YOUR AGENCY
A Communications Operation Your Team Can Actually Run.
Communications Operations Assessment
90-Day Communications Roadmap
Communications Cockpit
Content Planning System
Communications Request Process
Campaign Planning Framework
Approval Workflow
Messaging Framework
Roles + Responsibility Structure
Leadership Reporting Structure
SOP / Process Documentation
Team Training + Implementation Support
FIRST-YEAR TRAINING BONUS
Your First Year Includes a SMILE Conference Pass.
Participating agencies receive one complimentary SMILE Conference admission pass during their first year for continued public-safety communications training.
Conference pass is subject to final program terms and availability. Valencia Creative does not own or operate the SMILE Conference. Travel, lodging and related expenses are not included unless expressly stated in writing.
WHO THIS IS FOR
Built for Agencies That Know Communications Can Work Better.
Good Fit
One-person or small PIO teams
Agencies growing faster than their communications process
Departments without a formal request or approval workflow
Agencies rebuilding or expanding communications
Teams needing better coordination with leadership
Probably Not the Right Fit
Leadership does not want communications processes to change
The agency only wants inexpensive social posting
No internal team member is available to participate
The goal is simply to outsource random creative requests
WHY VALENCIA CREATIVE
Public-Safety Communications Operates Differently.
Public-safety communications has real operational constraints: chain of command, approvals, sensitive information, public records and little room for error.
THE NEXT STEP
Your Agency Doesn’t Need More Communications Chaos. It Needs a System.
Let’s look at how communications works today and whether the 90-Day Turnaround is the right fit for your agency.
REQUEST AN ASSESSMENT
Start the Conversation.
You do not need a finished scope of work. Tell us what is creating the most pressure today and what you want the operation to look like 90 days from now.
This is an initial conversation, not a contract or commitment.